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Wood v. Lucy, Lady Duff-Gordon
New York Court of Appeals (1917) | 118 N.E. 214; 222 N.Y. 88; 1917 N.Y. LEXIS 818
TL;DR: A fashion designer granted exclusive marketing rights to an agent. When sued for breach, she argued the contract lacked consideration because the agent made no express promise. The court implied a promise, finding a valid contract.
Legal Significance: Established that a promise to use reasonable efforts can be implied in an exclusive dealing contract, thereby satisfying the consideration requirement and rendering the agreement enforceable.