Case Citation
Legal Case Name

New Kids on the Block v. News America Publishing, Inc. Case Brief

Court of Appeals for the Ninth Circuit1992Docket #66275306
971 F.2d 302 Intellectual Property Torts Constitutional Law

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Case Brief Summary & Legal Analysis

General Brief
4 min read

tl;dr: Newspapers used the “New Kids on the Block” trademark to conduct paid telephone polls about the band. The band sued for trademark infringement. The court found the use permissible, establishing the “nominative fair use” defense for using a mark to refer to the trademark owner’s product.

Legal Significance: This case established the three-part test for the nominative fair use defense in trademark law, allowing use of a mark to refer to the trademark holder’s product when the product is not otherwise readily identifiable, so long as the use is limited and does not suggest sponsorship.

New Kids on the Block v. News America Publishing, Inc. Law School Study Guide

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Case Facts & Court Holding

Key Facts & Case Background

The popular musical group New Kids on the Block (Plaintiffs) had an extensive merchandising program, including over 500 licensed products and services, such as 900-number telephone lines for fans. Two newspapers, USA Today and The Star (Defendants), independently conducted polls asking readers to vote for their favorite member of the band. To vote, readers had to call a 900 number, incurring a per-call or per-minute charge that generated revenue for the newspapers. The poll announcements used the band’s name and likeness. The New Kids filed suit, alleging numerous claims including trademark infringement under the Lanham Act and state law, unfair competition, and commercial misappropriation. They argued that the newspapers’ use of their mark in a for-profit enterprise created a likelihood of confusion that the band sponsored or endorsed the polls, thereby competing directly with their own commercial ventures. The district court granted summary judgment for the defendants on First Amendment grounds. The Ninth Circuit chose to resolve the case on trademark law principles to avoid the constitutional question.

Court Holding & Legal Precedent

Issue: Does a commercial user commit trademark infringement by using another’s trademark to refer to the trademark holder’s own product for the purpose of a news-gathering poll, even when that poll generates revenue for the user?

No. The court affirmed summary judgment for the defendants, holding that their Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cil

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IRAC Legal Analysis

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Legal Issue

Does a commercial user commit trademark infringement by using another’s trademark to refer to the trademark holder’s own product for the purpose of a news-gathering poll, even when that poll generates revenue for the user?

Conclusion

This case established the nominative fair use doctrine as a crucial defense Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco la

Legal Rule

A commercial user is entitled to a nominative fair use defense for Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit

Legal Analysis

The court established and applied a new test for what it termed Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore

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Flash Summary

  • Establishes the nominative fair use defense for using a trademark to
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Except

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