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WWP, INC. v. Wounded Warriors Family Support, Inc.

Court of Appeals for the Eighth Circuit (2011) | 628 F.3d 1032; 97 U.S.P.Q. 2d (BNA) 1688; 2011 U.S. App. LEXIS 579; 2011 WL 93812

4 min read

TL;DR: A charity, Wounded Warrior Project, sued a similarly named charity for causing donor confusion through its website. The court affirmed a $1.7 million verdict for the plaintiff, finding sufficient evidence of deceptive practices, unjust enrichment, and damage to reputation and goodwill.

Legal Significance: This case extends unfair competition and deceptive trade practice principles to non-profit, charitable organizations, affirming that goodwill and reputation are protectable assets for eleemosynary institutions just as they are for commercial businesses. It also highlights methods for proving damages from donor confusion.